Brand Image Development
Digital Content Strategy
Brand Image Development
Digital Content Strategy
The Cecil is a new Afro/Asian/American Brasserie, the first of its kind, that draws its inspiration from the cuisine of the African diaspora.
Located in a historical building in Harlem, NY, the restaurant's owners wanted an identity that captured the uniqueness of its concept while respecting the rich cultural heritage of its location.
Inspired by the original neon site of the hotel on the site, we created a logo and identity system that respects those tasks and creates ample opportunities for the restaurant's image to be identified with its cuisine through additional elements, such as wine labels, menus, etc.
The restaurant's website is coded with a parallax scheme to enhance the narrative of the story and offer the visitor a spectacular first visit to this unique place.Branding2013
The legendary Minton's Playhouse in Harlem, reworked and re-launched.
Minton's restores the legendary music space to its historic grandeur. Featuring major artists of our time and emerging musicians, Minton's will revitalize the uptown music scene by reclaiming the legacy of a musical institution.
The new identity, along with the new logo, color and typography palettes, is launched online with a website that expands the new visual language of the club/restaurant.
Advertising and creative projects for Cartier Timepieces.Advertising, Art Direction, Graphic Design2014
Cartier Meli Melo Collection introduction - US Launch.Advertising, Art Direction2014
Cartier Roadster timepiece US launch.Advertising, Art Direction2014
A variety of launches for Bulgari.
Deliverables included advertising collateral, in-store displays, direct mail promotional pieces, training materials.
Photography, Art Direction, Graphic Design2014
A variety of launches for Bulgari Parfums.
Deliverables included advertising collateral, in-store displays, direct mail promotional pieces, training materials.Creative Direction2014
Branding of event design company. The new logo, new website, and new visual identity serve as the cornerstones of the company's image, as it establishes itself as a premier event design and production company. The new logo was supplemented with new photography of the company's events that enhance the visual direction of the company.
http://www.JerryRose.comBranding, Creative Direction, Photography2013
Branding and Advertising for multi-brand luxury retailer.
Serenella, a fashion retailer in Boston and Nantucket, is consistently voted as one of the best shops in the world. Established in 1982, Serenella required a brand refresh that allowed the company to communicate its identity and its editing of fashion trends as well as expand into new regional markets.
From 2001 to 2013, we helped establish the Serenella brand through a refreshed identity, a new website, a system of communication pieces that included multi-page direct mail pieces, eblasts and print advertising.
The new logo was applied to all collateral material as well as to direct mail pieces, website and advertising. Seasonal campaigns were shot on location in Boston.
A second store opened in Nantucket in 2012. For the opening of the first Serenella outside of Boston we created a promotion that included a ticket for a private flight on the island inside a custom ticket holder that effectively introduces the arrival of Serenella on Nantucket.Branding, Creative Direction, Fashion2014
A new collection of jewelry by designer Kimberly Slatas incorporating semi-precious and precious stones.
Deliverables: Corporate Identity, Art Direction, Photography, Website.
Visit: http://www.KimberlySlatas.comArt Direction, Photography, Web Development2010
Branding, Art Direction, Web Design and Advertising for a jewelry company.
The Michael Bondanza Bridal Collection is a line of custom-designed engagement rings.
The brand identity was inspired by the boldness of the name Bondanza that carries along to the actual design of the engagement rings.
The color palette was carefully chosen to make the brand and the product instantly recognizable in-store and online.
Visit: http://www.BondanzaBridalCollection.comBranding, Art Direction, Web Design2010
Faye Kim Designs is a small custom jeweler in Westport, CT.
The designer's pieces are handmade of 22KT gold and gemstones and they are truly beautiful.
A campaign was conceived and photographed that showcased some of the most exquisite pieces of the designer and it was launched in the local press as well as online.
The new visuals captured the luxuriousness of the pieces as well as their unique textures.Advertising, Photography, Art Direction2010
Brand strategy, product photography, site design and web commerce for Ava Maistrellis, a new brand of high-end leather goods.
The product, a patented customizable wallet in fashionable colors, is designed by Maistrellis and sold online and at luxury retailers in the US.
Visit: http://www.avamaistrellis.comArt Direction, Photography, Web Design2011
Title design, title sequence and poster for Sound of Redemption: The Frank Morgan Story, a film by NC Heikin, about the life of the famous Saxophone player.
The film will open the LA Film Festival in June, 2014.Advertising, Creative Direction, Print Design2014
A new Facebook brand page for Smalls & Company, a hospitality and lifestyle firm based in New York.
The page consists of separate sections with custom content created by Alexander Smalls, the firm's founder and creative director. The new visuals capture and express the focused interests of the page: culinary, travel and social subjects.
We were engaged to devise the social media strategy for this brand whose identity we designed years ago.
In addition to the visuals of the page, we designed the page's structure and content and created a media plan to ensure the future focus of the project for all the creators involved.Creative Direction, Digital Photography2012
New identity and website for interior design firm based in Bronxville, NY
A new, fresh look updates and modernizes the presentation of this interior design firm with clients in New York, New Jersey and Connecticut.
Branding, Creative Direction, Web Design2014
Corporate Identity and Web Design for an Interior Design Firm in Greenwich, CT.
Visit: http://www.CapelliniDesignAssociates.comBranding, Web Design, Print Design2010
Responsive website for fine artist Melissa Barbieri.
Photography by Gus Cantavero.
www.MelissaBarbieri.comArt Direction, Web Design, Web Development2013
Branding, Art Direction, Advertising for a lifestyle retail brand in Connecticut.
River is a concept lifestyle store that incorporates interiors with garden design.
Incorporating antiques with new pieces and mixing interior and exterior accessories with florals, River launched in 2005 and by 2009 became one of the top 50 retail destinations for interiors in the country, according to trade publications.
The store perfectly encapsulates the design influences of its location and extends its inspiration beyond it by introducing new items and trends to its faithful clientele.
For River, the right marketing mix included a ton of unique visuals for online and print marketing as well as a very tight and concise visual presentation that extended to visual displays on-site.Art Direction, Photography, Graphic Design2010
Scofield Historic Lighting is a small company with a big vision. When the current owners bought the company in 2006, they wanted a more contemporary look for the brand, updated visuals and a more distinct message. All these elements were re-conceived to make the company competitive and visually identifiable
in a crowded marketplace.
Deliverables included: new corporate identity, website, direct mail pieces and signage.
The new branding, website and advertising campaign was launched establishing Scofield as a pre-eminent supplier of custom historic lighting and a design force within its industry.
As a result, the company has grown on the average of over 50% year after year.
Visit: http://www.ScofieldHistoricLighting.comAdvertising, Art Direction, Branding2010
Redesign of communications and marketing material for a global financial services firm, including website and print including new design standards.Branding, Graphic Design, Web Design2012
Woodbine Capital is a boutique investment firm in New York. I designed the corporate identity program for the firm.Branding2010
Photos of Italy and the people that make it memorable.
Limited Edition prints available for sale.
A self published book of photographs of the historic port of Thessaloniki, Greece.
You can buy a copy of the book here:
An experiment in digital letterpress.Calligraphy, Graphic Design, Photojournalism2014
Color explorations on a grid.Graphic Design, Illustration, Pattern Design2014
Experiments in triangulation for future project.Illustration2014
Editorial magazine work.Photography, Art Direction2011