![](https://cdn.myportfolio.com/6a56888bd4555c96af6d45e82e8fc8ec/adb5529ca8fdb3f0f74b786b_rw_1920.jpg?h=8c71263499ae5aa2f3bc96a43b6f56cd)
![](https://cdn.myportfolio.com/6a56888bd4555c96af6d45e82e8fc8ec/adb5529ca8fdb3f0f74b786b_rw_1920.jpg?h=8c71263499ae5aa2f3bc96a43b6f56cd)
BMW Lifestyle is the automaker's brand of clothing and luxury accessories. Each collection reflects the BMW design philosophy and communicates the company's racing aesthetic. From merchandising the free-standing boutiques, to styling catalogues for each collection, we ensured that the BMW idea was perfectly communicated.