John Simoudis founded Simoudis Image Design in 1997 after spending several years as an executive in the luxury hospitality sector in New York. Simoudis ID is a consultancy focused on providing brand architecture and image services for luxury and prestige brands. The firm also develops and manages corporate identity and brand strategy projects, as well as digital marketing programs.
John delivers a thoroughly strategic approach to his clients' goals and objectives with communication tactics that ensure the proper development of the brand. Combining luxury expertise with a deep understanding of modern marketing, John enables his clients’ tell a richer, more authentic brand story that engages their audience.
In 2014, John founded Influence, a New York-based marketing consultancy that creates custom strategies in digital and social marketing.  
John approaches brand design with intelligent simplicity, creating, defining and extracting the unique DNA of each brand. He translates strategic objectives into refined ideas that are simple, elegant and on target, inviting innovation and creativity for future growth.
Under John’'s leadership, the firm has managed projects and created campaigns for some of the best-known global brands, including BMW, Bulgari, Bul­gari Parfums, Cartier, Gerald Genta Timepieces, Marina B., and has helped launch several smaller luxury startups.

Recent projects include the opening of The Cecil Harlem - an Afro / Asian / American Brasserie - and Minton’s - the reopening of the historic Jazz club in Harlem. These proj­ects, funded by Richard Parsons, the noted businessman, and ex-Chairman of Citigroup, garnered considerable media acclaim and are deemed important landmarks in the cul­tural rejuvenation of Harlem and its culinary and musical heritage. In 2014 The Cecil was named Esquire Magazine's Best Restaurant in America.

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